7 Ways To Market Your Music
Hi there, Eddie Riel from (TNR Country) The Northern Redneck - Singer/Songwriter here. This short PDF contains 7 great ways for you to market your music. Now, apply these ideas, and if your music's good you will make progress.
1. Get Press.
Press is important in getting attention to your music. While it can be good for sending your fans directly, even smaller press you get can be good for social proof. Not only will this show people you're worth listening too, but it'll also help you get more press from other places.
2. Use Social Networks.
As you probably know, social networks such as Youtube and Twitter are important for promoting your music. But do you know how to use them right?
Here’s 10 secrets and techniques to help you discover that social media balance:
Socializing is, by nature, a two-way exchange. Try holding a discussion with somebody with your ears plugged. Social media is communicating with your target audience! There are additional tools available for talking with an audience. Make it a practice to read comments and messages. You would do the same on your own personal accounts, wouldn’t you? By paying attention to your fans you may also get beneficial info like what new song they are diggin' the most or what they enjoyed at your show last night.
*2. Leveraging online and offline.
There is absolutely no one-size-fits-all approach. While some music artists have managed to develop their career on just one channel, the majority of us will need to find a balance of online and offline. You most likely leverage Facebook, YouTube, Instagram, and some local shows in your area. The key element is to focus on how you can send fans from online to offline and visa versa. You have to develop a flow.
*3. Write posts yourself.
Don’t entirely outsource Twitter or Facebook to a third party. Fans can easily notice the difference. Keep it real and learn. If you have a band, have members sign their posts with their name so fans can get to know everyone’s personality.
*4. Be conversational.
On Twitter, make your tweets two-way. If you just make a statement, there’s nowhere for the conversation to go. Think about how you would approach starting a conversation in real life. Instead of saying “We have a gig tonight at this place,” try “We have a gig tonight at this place. What songs do you guys want us to play?”
*5. Be genuine.
Talk about your life and what you believe in, as well as your music and career. Open yourself up, so that people can get to know you. It’s amazing how much interaction you can generate by posting a funny picture of your dog.
*6. The 80/20 rule.
So exactly what is the balance between personal/interesting content and marketing content? I don’t like putting a formula to something as spontaneous socializing, but a general rule of thumb is that 80% of your content should be personal, funny, interesting, and entertaining, and 20% should be reserved for marketing pushes. Go beyond 20% and people start ignoring you. Keep it social. Keep it fun.
*7. Drive interest.
Just like the flow between social media and the offline experience, you should also create a flow between your social media channels and your website. Your website is the hub of your career online. It’s where you make sales and have more detailed information for fans. Link creatively to your website, so that you give people fun and interesting reasons to visit.
*8. Don’t over-invest yourself in every social media platform available.
A lot of musicians I’ve talked to find themselves completely consumed by social media. As a result, they don’t have much time left over for their music. You are only one person and can only do so much. Pick a few social media platforms and really focus on creating strong interaction and engagement on those platforms.
*9. Pick platforms that are relevant to your image and brand.
If your target fan is a young teenage girl, Twitter and Instagram are your best bets, as these are the platforms where these girls spend the majority of their time. If you are a improvisational jazz band whose target fan is a forty-year-old working man, Facebook and email would probably be your best bet.
*STRONG> 10. Make your channels unique.
It’s also a good idea to use each social media channel slightly differently. Give your fans a reason to follow you on all platforms. While you can and should push important information out across all your channels, try to give it a different spin. If you’re announcing a gig try this approach: Take a picture of yourself in front of the venue and push it out to Instagram and use Facebook to drive engagement, asking fans what songs they want you to play. Get creative! Bare those points in mind.
3. Build Up Your Credibility On Other Sites.
If you don't have a credible name in your genre, you'll find it hard to market your music. This is because people won't take you as seriously. One way to build up your credibility this is through guest posting.
4. Run Competitions.
Everyone loves to win a prize, so why not use this fact to help get your music out there more? By offering people a prize you can get new listeners, keep fans interactive and save a small fortune on your marketing budget.
5. Have A Website.
One of the mistakes many people make is not having their own professional website; don't worry, it's easy and quick to make yourself! This is the place where people should find you when searching your name online and this is the one
which will get you the most sign ups, money and fans. Find out how to create a music website using wix or wordpress online.
6. Have an Electronic Press Kit.
Relating to the first point, if you want press, it's a good idea to have an electronic press kit (or EPK for short). This is a package on your website where people from the press can easily go to get a lot of the information they need from you. By having this, you've inviting more press coverage for yourself.
7. Build A List And Do Email Marketing.
While social networking site are good for interacting with fans, for getting a message directly to fans there's no better way than email marketing. When you send social messages, only a small percentage of your fanbase will see it. When you send an email however, it goes to all of your fan's email inboxes. Learn how to set up your list and email marketing as it's one of the most effective forms of marketing on a budget.
So there you go, 7 music marketing ideas you should implement asap.